Projects

Event Lead at Enterprise Connect 2023-25

Responsible for oversight and coordination of Titanium Sponsorship at Enterprise Connect 2023-25, including management of $850K event budget:

40x50 Booth Design
20+ Speaking Sessions
Executive Briefings
Executive Ancillary Events & Receptions
Public Relations & Analyst Relations
Staffing & Hotel (over 70 onsite staff)
Booth Activations & Swag
Professional Headshot Booth
Meeting Rooms & Receptions
Hotel Room Drops

Solvvy from Zoom Explainer Video

Solvvy's conversational AI chatbot was acquired by Zoom in May 2022 and a crucial element of the go-to-market strategy was the explainer video. I oversaw the creative production of the video, researching and selecting our preferred creative agency. We collaborated on video concept, scripting, voiceover acting, and motion graphic design of the video. The explainer video was used in the Solvvy from Zoom booth during the Customer Contact Week Las Vegas trade show in June 2022—just one month after acquisition. Video was produced both on time and on budget.

Event Lead at Zoomtopia Virtual

Over 20K Zoom users across the globe gathered online in November 2022 for Zoomtopia Virtual. As a virtual event lead, I embraced the "Happy" (event mascot) and was responsible for our moderator training and virtual event execution. We had over 25 Zoomtopia moderators that required detailed trainings to execute a flawless virtual event. I managed the internal and external FAQs, scripted responses, note taking documentation, platform training and virtual platform troubleshooting.

Solvvy Customer Testimonial Videos: Match, SeatGeek, & Lose It!

As part of a strategic sales enablement initiative, I was the project manager for the creation of Solvvy customer videos, including testimonials from: Match, SeatGeek, and LoseIt! I coordinated onsite travel arrangements to Portland with these customers, hired a video agency, and oversaw the interviews and post-production of the videos. Not only were we able to craft compelling stories of "why Solvvy," but this project created deep and lasting customer relationships with some of Solvvy's largest ARR clients.

Event Lead at Customer Contact Week 2022-24 (Las Vegas)

At this CX industry event I was responsible for the sponsorship management of a 10x20 booth for Solvvy from Zoom at the CCW Las Vegas conference. Core responsibilities included:

Booth design and production
Shipping and logistics
Swag and raffle prizes
Booth assembly and tear-down
Staff travel and training
Sales collateral and graphic design
Production of explainer video in booth
Sales dinner planning & hosting
Other booth sponsorship activities, including t-shirt store and book signing

Webinar Event Management: Zoom Virtual Agent First Look

During the product launch week of Zoom Virtual Agent (ZVA), I was a critical webinar team lead responsible for a fireside chat and "first look" at Zoom Virtual Agent —an exciting new product at Zoom. Highlights included:

2000% higher registrations than any previous Zoom Contact Center webinar
Writing the webinar abstract & email copy
Project Coordination with Integrated Marketing
Speaker selection, development of content and questions for a fireside chat
Tech rehearsal and pre-event prep of SMEs
Marketing of the webinar including graphic design, email marketing, slide deck, and social posts
Collaboration with Solution Engineers on a product "first look" video used in the webinar
Live day webinar moderation and facilitation of live Q&A (Zoom Webinar platform)

Virtual Event Sponsor at Partner Event (Zendesk Relate)

Partner events are also my specialty! During this Zendesk partner event, I was responsible for management of the Solvvy virtual booth, which included:

Building the Solvvy virtual booth (HopIn platform)
Graphic design of virtual booth assets
Asset creation and virtual event promos
Email marketing promotions and social posts
Live event moderation of 1-hour "talk show" style Q&A and demo with top Solvvy AE's
Event follow-up through email marketing
Management of 4K+ MQLs into Salesforce
Pre- and Post-event briefings to sales team

Email Marketing Campaign for Zoom Virtual Agent Launch

Leading up to the launch of the new Zoom Virtual Agent product, it was important to familiarize the CX Leader persona with this new product offering. I quickly jumped into action, creating a 6-week multi-touch email marketing campaign leading up to the launch. During this project I was responsible for the overall email campaign strategy, copywriting, Marketo email builds, graphic design, and more. Running this email campaign series resulted in the most successful webinar to date for Zoom Contact Center (parent product for Zoom Virtual Agent) and was a lot of fun to execute — just check out that holiday email with the snowfall GIF.